Web marketing or Internet marketing is a large subject to take on in a blog post.
First for web marketing there is Video, SEO, PPC, Banner Ads, SEM, VSL, Affiliates and JV. As any marketing effort it must include testing, conversion rates, the offer, the message and the media and the ideal customer.
Video marketing is popular now and a subset of this is VSL or video sales letter. You may have seen the latest VSL style where there is just words on the screen that are being read. Other video sales letter may be a person that is recorded reading a sales letter. Videos can be used for review videos and reputation marketing.
The easy way is follow the rules that Google has and build the right links. The right links start with research and finding what your customers are typing into Google to solve there problem or the product they want. For best web marketing in Pittsburgh check these guys out.
This is the ads on the left of Google or Facebook has them on the left or in the timeline. Facebook will let you test several pictures for an ad. Let's say you are selling boxing gloves, I don; t think you want to target 80 year old ladies.
Banner ads or those ads that are at the top of a web page. Some banner ads will be on the side or in the mix of the content. There are networks out there that deal in placing your ad on target sites. Pittsburgh web marketing firm will help you.
See more at thepittsburghseo.com